Understanding The Background Of Search Engine Optimization

Search engines have very complex algorithms and are always changing from one day to the next. No matter how good you are or how many years of experience you have in Search engine optimization (SEO), you will never predict any of the exact search engine algorithms. Search engine algorithms have at least 50 million variables. Not even some of the creators of the search engines know all the variables because there are so many factors and calculations involved. When an SEO company offers a guarantee, they are most likely using black hat techniques that may work for a short period of time but could eventually get your website banned from search engines. There are many black hat techniques and tricks that search engines don’t like. Anyone using these methods is considered an unsavory and distasteful character in the eyes of search engines. They also may be using a search term that is unique and only relates to you or your business and of course, you always would come up number one in search engines when you have no competition running against you and a search term the general public will most likely not search for. Some of these scammers will just pay for advertising like “Google ad words“. Anyone can get to number one on the search engines by using any of these methods. There is no quick and easy way to get to the top of the search engines. Search engine optimization (SEO) is a lot of work and it is an ongoing, constant process which involves many different factors off a page and on page SEO. Imagine a billion people that are all trying to be in the same place; this would not be easy for anyone. Of course, they don’t want to make it easy; you must earn your piece of Internet space. Search engines developers make this a daunting task by making the search engines as complex and complicated as possible so no one can predict what they are going to do next. On the net there is always talk of secrets and tricks, a good search engine optimization specialist should not have to use any tricks or secrets to get the desired results for their clients. You want to do the best possible job for your customer by using quality white hat techniques which will in no way possible get a customer’s website banned or removed from any of the search engines.

Now it’s time for a little education about San Jose SEO Expert. To rank high on top of the Google Mountain and other search engines you must have a lot of good textual content. The text is everything on a webpage and can be the key to success or failure in the Search engine optimization (SEO) world. If you do not have room for text or you have a flash website then you can forget ever trying to rank high on any of the search engines. The text is referred to as the content on your page; this is the heart of your entire site and what search engines see. The content must be good quality, very informative, written very clearly and easy to understand, unique and nowhere else on the internet or copied. All of your content can be checked on Copyscape. If it is published anywhere else on the Internet Copyscape will find it. Content must be written with good keyword density and a little understanding of how the search engines work; this is part of on-page optimization.

After you get your rich content on your web pages the next step would be to reconstruct your meta-tags. We will do keyword research and find the best keywords for your business. We insert the keywords into your keyword meta-tag. As far as the title meta-tag, the best thing that works with Best Search engine optimization (SEO) is to have the title match the keyword phrase you want the page to come up under. The title tag is the most important thing for Search engine optimization (SEO). You need to have the same title tag as the keyword phrase for each webpage. In other words, build a webpage for each keyword phrase with quality, unique content. Setting up a blog on your site with constantly updated content will also help your search engine rankings and spread you all over the Internet. Before you know it there will be little pieces of your site everywhere. Always remember content is King. You can never add too much content especially unique content to your site.

Off-page Search engine optimization (SEO) is what requires a lot of work and time. It is always ongoing and never-ending. Constant change and growth of the Internet including search engine algorithms will always make sure of this. You have to be on your toes if you want high rankings and major traffic to your site. This will always be an everyday process. Off-page, the Search engine optimization (SEO) mainly requires that you create as many related high-quality backlinks as possible. One way links to your site are always better than link trades, but link trades are always good too. There is a super fast way to create a large sum of backlinks with a software that’s out there, but it is very likely that Google will catch you. Google has advanced search robots that have ways to find things like this out. They get suspicious when your website all the sudden has a tremendous amount of backlinks and if you were to stop paying for the service for backlinks they will most likely drop you and you will lose all your backlinks. Google will see this and know what’s going on. You will be banned. The best backlinks are the permanent ones they will always stay and be there. If a good backlink campaign is engaged for your website, you will start to rank naturally or organically in the search engines. This means it is always free, no pay per click advertising. Well, there is the cost of good San Jose SEO Services, but when search engines’ rankings affect the traffic to your business it’s a good investment in your business and a nice tax write off. A good Search engine optimization (SEO) specialist will get you a lot more traffic to your site and eventually high rankings on search engines no matter how competitive your market is. It just takes time and a lot of work. Even hiring one though will not help just after one or two months. Search engine optimization (SEO) has to be done on a regular basis for least 6 to 8 months to see any results at all. It takes this long for Google to even recognize that certain changes are taking place with your website in some cases. So we do not make any guarantees except that we will increase traffic by 70% to 80% or more. It all depends on how competitive your industry is, your keyword phrases, the content on your website and how your website is built.

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